When do you start using paid marketing?

Casper Brix
2 replies
Do you use paid marketing to help promote your product? If yes, when? E.g. when you hit a specific amount of users or revenue. If no, why?

Replies

Vaibhav
I once read that you should do it only when you're looking to grow your product. So, if your product is making some revenue and in a stable rate of growth.
YanXu
As soon as my free marketing practices no longer add subscribers (or add them at an extremely slow rate), I'll start using the paid marketing