When building a freemium model, how do you decide which features go behind the paywall?

Question

Angelina Ashley · Accepted Answer

From what I’ve seen, features that enhance user experience significantly or offer time-saving benefits are good candidates for the paywall.

Younus Mahmood · Answer

Hi Harshu. Our unique selling point (what sets us apart from competitors and the core of our product) and our biggest overhead costs should typically go behind a paywall. Basic and limited features would be available for free to ensure we’re not losing money on free members.

However, we've moved away from a freemium model to a free trial with no free plan. This change helps convert clients to paid plans by removing the option to use our product for free, creating a need for them to subscribe. It also increases MRR while reducing the costs associated with maintaining a free tier.

Harshu thaheed · Answer

@younus_mahmood That's smart move, it will boost conversions and managing costs.

Answer

Thinking it’s crucial to balance between free and paid features so that users don’t feel like the free version is too limited, but still see value in upgrading.

Andrew Ezra · Answer

It helps to get feedback from users on what they would be willing to pay for. This way, you can ensure that the features behind the paywall are aligned with user needs.

When building a freemium model, how do you decide which features go behind the paywall?

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