Apart from the standard metrics like total visits, bounce rate, conversion rate, etc. I feel like these are important as well- 1. Engagement by Device type- Understanding how visitors access your site (desktop, mobile, tablet) and ensuring they are having a good experience through all these devices. 2. CTR on Internal Links- Helps us understand if users are finding our internal linking helpful and engaging. 3. Form Abandonment Rate- Tracks the percentage of visitors who start filling out a form but don't complete it. 4. Heatmaps- This can pinpoint areas of high attention or confusion, helping us optimize page layout and content placement.