What was your best marketing tool to measure product-market-fit?

Question

Asmitha Rathis · Accepted Answer

I think it’s been a combination of multiple things
Talking to users and seeing if the pain point resonates with them. Launching on platforms to get it in front of more eyes.

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By examining early adopters' feedback, we were able to improve our product and make it more marketable.

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Monitoring user engagement and retention rates allowed us to get a clear understanding of our clients' level of satisfaction with our offering.

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Conversations and remarks on social media gave us important information about how the market viewed our product.

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We were able to determine if our product truly satisfied customers' wants and solved their difficulties thanks to customer surveys.

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We were able to gauge how effectively our product connected with clients by looking at the conversion rate from free to paid users.

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We were able to determine whether we had achieved the ideal product-market fit by monitoring the number of users who converted to regular customers and by listening to their input.

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To determine whether our offering was indeed hitting home with our intended market, we monitored the frequency with which users shared it with others.

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We asked users through a short survey if they would be disappointed if our product disappeared. Their feedback assisted in determining our product-market fit.

Malka Parveen · Answer

We were able to determine whether our product was meeting the needs of the market by observing the number of users who kept coming back for more.

What was your best marketing tool to measure product-market-fit?

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