What unexpected challenges did you face when scaling a niche product, and how did you overcome them?

Niche products are category creators, hence one of the most stubborn challenges that organizations face is that customer education. Your potential users are aware of the outcome and probably of a few use cases but they are not aware of the product category and by an extension, the product itself. Pre-PMF you need to focus on community engagement in an authentic and relevant way [example: Facebook started by launching on college campuses and gaining massive popularity amongst them]. Post PMF you can double down on the community engagement, do social selling, create content that will eventually lead to lead generation. Then depending upon the type of product, you can explore other GTM motions. When you write content, keep in mind that your content for the outcome-aware ICPs will be different from usecase-aware ICPs. For instance, for the first type you might want to write content pieces like: glossaries, tips, examples, ideas. On the other hand, for the second type you might want to content pieces like: How-to guides, process explainers, best practises, etc.