What types of content are most effective for engaging and converting audiences in B2B marketing?

I think it depends upon your niche alot, your niche defines the content you should be working upon, forexample if you are an email marketing expert so your content should be mostly that gives value to your audience in effective email marketing strategies this way people will find you someone as an expert in your domain and you would be able to get leads through your content.

I love interactive content like quizzes and calculators. They're fun and engaging, plus they give me valuable insights into my audience.

try using case studies to show real success stories. They can help convince decision-makers in B2B marketing

Use LinkedIn for B2B marketing, networking, and sharing content.