What trends in consumer behavior should marketers be aware of in 2024?

Question

Nichole Elizabeth DeMeré (Eithiriel) · Accepted Answer

Conversational commerce.

Janak Patel · Answer

Marketers should watch for trends in personalized experiences, sustainability, social commerce, and a preference for authentic, ethical brands.

Rahul Parmar · Answer

@nikkielizdemere Absolutely, conversational commerce is key as consumers now prefer real-time, personalized shopping via chat and voice assistants.

Yolanda Zul Imatufarikh · Answer

Increased use of AI for customer service, personalized recommendations, and streamlined shopping experiences is becoming the norm.

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