What tools do you use to target customers, by country, language, device, etc.?

I am currently working on a project but I want to integrate smart links to the website, I do not mean just putting a short link and having it give me analytics, but having the ability to target different customer profiles and even integrate a pixel to later add Marketing campaings. do you use something? it can be done with code but I don't want to spend several afternoons configuring this every time I need one I'm looking for something faster to integrate, I read your comments