What tools do you use for Content Ideation?

Human brain 🤷‍♂️

I use Obsidian for solo brainstorming it's great for organizing thoughts and building ideas freely.

Usually just my 🧠 for ideation but recently been playing with ChatGPT and Midjourney to brainstorm content ideas and visualize concepts. Also heard good things about tools like Jasper.ai and Copy.ai for content generation but haven't tried em myself yet. Curious what others are using too!

I find BuzzSumo super helpful for generating content ideas. It lets you see the most shared content for any keyword or domain. Google Trends is also great for identifying trending topics in your niche. Recently started playing with ChatGPT to brainstorm angles and outlines too - pretty impressed so far! 🤖✍️

I enjoy using Reddit to explore niche questions and gather inspiration. Once I have some ideas, I input them into ChatGPT to brainstorm topic ideas and generate outlines. However, when it comes to producing concrete content, it requires us to do thorough research and in-depth investigation.

The big AI tools like ChatGPT and Claude can be helpful for expanding and iterating on ideas (ditto for SEO research tools and keyword finders) but for me, real genuine content ideation is best done by a person or team who's an expert on the given topic. What I usually do with my teams is keep a running list in a repository in Asana or Notion or even a Google Doc and when building out a content calender revisit the list to find inspiration. Another good source to add to the list is being obsessed with reading user reviews and things like comments on social media. This is a great way to find common questions that can be answered in the form of content.

Recently, I was introduced to an AI tool called DeepSeek. I gave it a try by inputting some simple ideas using its "deep thinking" mode, and it effortlessly generated fully structured content in no time. It was truly impressive!

If you already have a working blog or social media, it's nice to analyze what's gotten the most traction in the past and double down on that. Otherwise, I like using Semrush to see what ranks for keywords in my niche.

sometimes it’s as easy as pen and paper and mind-mapping; tools can be amazing to complete that ideation but in my experience AI can also create a lot of noise if used right from the start. I usually take the time to think on my own, write things down, sometimes it’s surprising what can come out of it

I’ve been exploring Draftly’s Idea Generator—it’s a game-changer for sparking LinkedIn content ideas in seconds. Plus, we’ve built a community where we dive into tools like this and share strategies. If you’re curious, I’d love to share more!