What to look for when deciding to accept or reject a backlink opportunity?

Question

There are 5 important factores to keep in mind when you are analysing a new backlink collaboration.

Keep in mind that a lot of these factors are already covered on your RankChase matches! 😉

1- Domain Authority (DA)
It's important to aim for a website with a similar DA as yours or higher. Websites with a much lower DA compared to your website might have a lower to zero impact in your domain authority.

You can use Ahrefs backlink checker to find out the DA of a website.

2- Website Niche
It's important that the website that will be linking to yours is in a similar industry as your website.

For example, for Podsqueeze, since we work in the podcast industry, websites that are also tools for podcasters or podcasts are ideal backlinks.

3- Backlinks/Linking Websites Ratio
Try to avoid websites in the business of selling backlinks (backlink farms). You can identify such farms by comparing the number of links that they have pointing to them vs how many links they are pointing to.

If one website is pointing to much more websites than the websites that are pointing to them, then is probably best to stay away.

Ahrefs backlink checker will also show you this ratio.

4- Traffic
The more traffic a website has, the higher the chances of your backlink to be quickly indexed by google and of you actually getting traffic coming from that website.

Plus, having traffic is a good indicator of a legit website 😀

We can use tools like @Similarweb to get an estimation of their traffic.

5- Avoid Artificially DAs
Some websites will artificially increase their DAs by getting multiple backlinks from a few high DA link farms.

On Ahrefs domain checker you can check what are their main backlinks. Make sure to analyse them too and figure out if they are legit.

The cool thing about using RankChase is that we do the heavy lifting for you:

1- We only match you with websites with similar or higher DA and in a similar niche!

2- We show you all the relevant metrics to help you decide (spam score, DA, niche, etc...)

3- Your matches are legit websites with businesses that are not centred in selling backlinks.

Thomas Halliday · Accepted Answer

Do you think there is any value for less contextual backlinks?

Answer

I'd say the main things to look at are the DA of the linking site, relevance to your niche, and how spammy the site looks. Even less contextual links from high authority sites in your general niche can provide some value. But avoid anything that looks sketchy or over-optimized. Quality > quantity when it comes to backlinks.

Answer

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TanyaRivera · Answer

When considering a backlink, check the site's reputation and relevance to your niche. Ensure it’s not a spammy or low-quality site. Look at the page’s content quality and if the link will be in a natural context. Also, consider the site’s traffic and authority scores. If it aligns well with your brand and can drive genuine traffic, it’s likely worth accepting.

Answer

I always check the website's DA and niche it’s got to align with my industry.

Answer

I only accept backlinks from sites with solid traffic and legit content.

Answer

I look for natural backlinks, not artificially boosted DAs they're not worth it.

Answer

If the site has no real traffic, I pass. legit sites always drive better results.

Shameka · Answer

Using tools like Similar web to check traffic has saved me from bad partnerships.

Answer

I avoid backline farms. That traffic to links ratio is a big red flag for me.

What to look for when deciding to accept or reject a backlink opportunity?

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