What tactics can you use to keep visitors engaged after the initial launch excitement?
Ava Bailey
4 replies
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Raiane Rezende@rai_rezende
That’s a very good question. My team is investing time in social media as a way to connect with people from the same field… But I would like to know what more strategies are used!
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Yesss love this question! A few things that have worked for my team: 1) Keeping a super active blog with valuable content that keeps people coming back 2) Building an engaged community on socials by posting interactive content, polls, AMAs etc 3) Sending out a useful weekly/monthly newsletter to our subscriber base with tips, product updates, special offers 4) Reaching out individually to some of our top early users to get their feedback and ideas. Would love to hear what else is working for folks!
Definitely keep producing valuable content! Blogs, videos, social posts that provide real value to your audience. Building an email list is also key so you can reach out directly. And don't forget about SEO - optimizing your site and content to rank well in search engines can bring in a steady stream of organic traffic long after launch. Btw, anyone using AI tools to help with their content creation and SEO? Curious to hear what's working!
Considering recent changes in sites like LinkedIn pivoting to shorter form content,creating videos which an be repurposed into byte sized content is the way to go.the brands need is to be on top of potential customers mind till the time they actually need them if not right away,that’s the way to go.