What should I do in the last 12 hours of the launch?

Drink a glass of still water, breathe normally, feel proud :-)

- Share your launch on all your social media channels - Reach out to your users / email list and remind them to upvote your product - Ask your friends to upvote your product - Always standby - Monitor your analytics - Keep the momentum going by continuing to promote and engage with your users

Staying active and engaging your community always helps!

Direct message is very effective

relax, everything should already be done. plus launching isn't a tidal wave, its a rock being thrown into the ocean

Create a launch checklist in advance, and set expectations for your key stakeholders as to how they can support you immediately after the launch. Then, all you have to do when the time comes is execute.