What sections should be on your SaaS homepage?

G2 & Capterra badges are good to use as social proof.

I think one of the most successful strategies to tell the "story" for your product is to clearly display the before & after. In other words, how your solution fixes the problem. The prospect came to your site because they have some sort of problem, right? Maybe they need to organize their prospect & outreach better (CRM) or manage their team more effectively (PM platform) or create content faster (AI). If you can show, in a very straightforward way, that your solution gives them that answer for a reasonable price, you're doing great. My best example (which I did actually convert on, by the way) was monday.com. I must have seen their brand 20-30 times during my search for team/project management software and finally checked it out. The way that they showed the disorganized "before" state and successful outcome made it a no-brainer. These sections are all very important and I'd add that the sections should tell the story of how the solution is going to fix or enhance whatever painpoint brought them to the landing page in the first place. Great post @olenabomko :) Thanks!

@olenabomko Love this insightful posts. Keep 'em coming :)

This is so helpful...

Such a good lists! Thank you. I would add a “problem description” (the main pain point) to the first list to explain what is happening and involve relevant users.

This is a helpful list. Thanks!

Pricing is quite important. Unnecessary for businesses, especially B2Cs, to still use the "Book a call/demo" conversion method without disclosing their prices beforehand. Me, personally, I skip those websites. My calendar is usually swamped on a typical day. Can't accommodate anymore meetings, I just move on.

Thank you for sharing this very relevant information.

Lovely insights sharing！

Extremely helpful insights! Launching my first product very soon (https://medreport.ai) and I’ve been constantly battling what to include, so thank you for this!

here is our landing page our product WhatsApp CRM: https://cloodo.com/project/whats.... We do include something additional like features, QA and pricing with some tutorial

Customer feedback can be great to see too!

Definitely Helpful.....

Clear value proposition, features, testimonials, pricing, demo, and customer support info.

In the first 15 seconds the visitor should know what it does and for who. From there I’d say benefits, visuals, social proof, call to action.

Some small but essential items to have on the front page: ~ login-signup-logout links (header) ~ ToS and privacy policy links (footer) ~ a way to get in touch (ideally chat, or at least link to contact form)

Definitely agree on keeping it to a minimum. Here’s ours https://tradebar.app