What’s Your Take on Waitlists as a Marketing Strategy?

Question

Hi, makers and marketers! 👋

I’ve been exploring the effectiveness of waitlists as a way to generate hype and early interest for new products. They seem to work well for some, creating a sense of exclusivity and urgency, but I also wonder if they can alienate potential users if not handled properly.

Have you ever used a waitlist for your product launch?
Did it help you achieve your goals (e.g., building an engaged community or creating buzz)?
What are some pitfalls to avoid when implementing a waitlist strategy?
I’d love to hear your experiences, thoughts, or even ideas on how to make waitlists more engaging and valuable for both creators and users.

Looking forward to the discussion! 🚀

Peanut · Accepted Answer

This is a good idea to communicate with potential users in the early stages of the product.

Abigail Grace Robinson · Answer

Waitlists can be a great way to build hype and anticipation for your product launch. It helps gauge interest and collect potential user info early on. Just make sure to keep folks engaged with regular updates and maybe even some exclusive sneak peeks or beta access. Bonus points if you gamify it with a referral system to move up the list!

Answer

Waitlists can be an effective marketing strategy, creating anticipation and exclusivity, while also gauging interest and building an engaged audience before launch.

Paige Marie · Answer

@johnson agreed

Paige Marie · Answer

That's what we're doing. Building waitlist is easier than selling early on, in my opinion

What’s Your Take on Waitlists as a Marketing Strategy?

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