What's your take on waitlist strategies for a product/service?

Question

Jonas Schaller · Accepted Answer

i dont sign up and search for one that has no waitlist

Ryan Martinez · Answer

Waitlist strategies can build anticipation and allow for a controlled roll-out.

Farjana A · Answer

Be transparent about the wait time. Let people know how long they can expect to wait before they get access to your product/service.

And Offer exclusive benefits to waitlist members. This could include early access, discounts, or other perks.

@steve_lourdessamy do you think it's helpful ?

Steve Lou · Answer

@jonassc haha I feel you... I feel like it's only a good tactic if you have something truly unique that doesn't exist at all. Or if you have an amazing benefit (discounts on the product/service). But yeah, it's frustrating.

Steve Lou · Answer

Yes, absolutely. It's gives you the opportunity to nurture your community before the launch and make a bigger noise when your product is out. Have you tried it?

Steve Lou · Answer

@farjana Thanks for your feedback! I find that offering an exclusive offer is the hardest part, (apart from giving discounts or exclusive access to your soon-to-be-famous product). Have you tried a waitlist strategy yourself?

What's your take on waitlist strategies for a product/service?

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