What's your strategy for personalizing emails?

Question

Arz · Accepted Answer

Addressing their Industry pain point apart from {fName}, {companyName} bs

Jao Japitana · Answer

Number 1 is also address them by their names
Be as authentic as possible in your emails, don't seems like a spam email or marketing pitch
Connect to what your reader is looking for

Jan Kostadinov · Answer

Hi Alex,

When crafting personalized emails, it's vital to respect and genuinely understand the recipient. A captivating subject line can instantly draw attention, much like a headline in an ad. It's essential to test and refine content based on feedback, tailoring the message to where the recipient is in their journey. Connecting emotionally, evoking genuine feelings and reactions, can make your message resonate more deeply. Simplicity and directness are also key; be genuine, concise, and impactful.
It's important to offer a solution to a potential client's problem by discussing the benefits it can bring to their company, not what benefits us or who we are to work with them. Always talk about what would benefit or harm them as if we were part of their organization.

Answer

Use the recipient's name in the subject line and email body.

Austin Armstrong · Answer

Also be kind and authentic, that's just as simple as it gets

Shajedul Karim · Answer

always start by mentioning something specific to them. shows you're not just mass-mailing.

use their name, but not excessively. feels more genuine.

remember past interactions or conversations.

add value before asking for something.

test and iterate. everyone's different.

what's worked best for you?

What's your strategy for personalizing emails?

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