What's your startup's analytics setup?

At @ui_licious, this is our current analytics tech stack: - Google Analytics and Hotjar for marketing analytics - MixPanel for product usage analytics - Segment to collect and stream data to different business applications to enable sales and support teams to get deeper understanding of individual customers - ProfitWell for SaaS business analytics Things we've tried but discontinued: - Matomo analytics for marketing analytics, but we found data discrepancies cause by bugs that the Matomo team is aware of but could not fix. - Keen.io for product analytics, but they changed their pricing and it got too expensive for startups. - ChartMogul for SaaS business analytics, it's great but lacks the ability for me manually add and remove data points easily. It also costs a lot more than ProfitWell in the long run, for features that I don't think is significantly superior.

GA4 for basic statistics and ad attribution. SmartLook for qualitative data to iterate on user experience.