What's your secret sauce for creating viral content?

Question

Hey hustlers! We all dream of that one piece of content going viral and bringing a flood of traffic. Have you cracked the code? Or stumbled upon a happy accident?

Tim Cherkasov · Accepted Answer

Check Ryan Reynolds take on this: he literally sees a social media trend (eg bottle cap kick challenge) and recreates it within 24 hours, gaining vitality himself. His whole marketing campaign for every company is like this. So basically be quick on trends and try replicate if possible.

Marilyn Barnes · Answer

Well, there's no one secret sauce for creating viral content, but some key ingredients include understanding your audience, crafting compelling and shareable stories, and leveraging social media platforms to amplify your message. With some creativity, persistence, and a bit of luck, your content could go viral and reach millions of people!

Abrar Sami · Answer

Something that can sound a bit controversial but actually isn't. It's an age-old journalism technique

Amanda Johnson · Answer

Creating viral content is something that many businesses and creators aspire to achieve, but it's not always easy to predict what will go viral. That being said, there are a few things that can increase the likelihood of your content taking off.

Richard Awoyemi · Answer

Algorithms change a lot - but nothing rewards better than consistency IMO!

Compound growth for your audience :)

Alan Jenkins · Answer

Interesting question! While there's no guaranteed formula for creating viral content, there are a few things that can help increase the chances of your content taking off. First, make sure your content is visually appealing and easy to consume. This can include using eye-catching images, videos, or graphics, and breaking up text into short paragraphs or bullet points. Additionally, it's important to create content that's shareable, whether that's because it's informative, funny, inspiring, or emotionally resonant.

Filippo Pietrantonio · Answer

@timcha I think this is the best strategy to go about this. In my opinion, it's very hard to come up with content that could be viral, so you either (1) get lucky (and it happens!) or (2) be quick on trends and capitalise on what's already working. Ryan's strategy is by far the best way to achieve virality and most of all evaluate whether you did a good job in emulating/following the trend (and learn & iterate from that).

Svitlana Palamarchuk · Answer

@jeeiee which category is Chat-GPT? :)

Debajit Sarkar · Answer

Controversial content

To get people talking about your brand, you can post controversial content, however you should not cross the line into offensiveness.

The timing of the content can greatly affect its chances of going viral. IOW, content that is released at a time when people are already talking about the topic is more likely to go viral than content that is released at a time when people are not talking about the topic.

So at the right moment post your controversial content. Use strong, provocative language that makes people think and challenge their beliefs. Be mindful of your audience and avoid using language that is offensive or inflammatory. Use good judgment when creating and sharing controversial content.

Examples of controversial content that has gone viral:

2014: An article in The New York Times that argued that the death penalty is not an effective deterrent to crime.
2015: A video went viral that shows a homeless man being harassed by a group of teenagers.
2016: Social media post by a celebrity that criticized the way the media covers women.
2017: A poem went viral that explores the dark side of social media.

Elissa Craig · Answer

@timcha Ryan Reynolds certainly does make great content - but his platform allows him to garner a lot of attention and activity. Additionally, because he has consistently high engagement, his content ranks higher in algorithms. So yes, he seems to have cracked the code, but he has the unique advantage of being a celeb. For the average company or person, I think it may fall more to happy accident albeit, using trends is part of a solid, sustainable approach for any account!

Tim Cherkasov · Answer

@edgarsgriga no he has a marketing team if like 15 people who check trends

Igor Pavlov · Answer

I once posted a video with my cat where she gives me a high five on TikTok. This got half a million views or likes I don't even remember... What the hell was that I am not sure. I guess right content in right time to right audience.

tawheed abdul-raheeem · Answer

For me, it is about throwing as much content out there and hoping one stick. Trend hijacking can feel very inauthentic

Rakesh Edavalath · Answer

@dsarkar Though controversial, after reading through, I actually kind of think this is true.

Edgars · Answer

@timcha Do you think he is using tools to see trends first?

What's your secret sauce for creating viral content?

Replies