• Subscribe
  • What’s Your Secret Sauce for a Successful Launch?

    Hamza Afzal Butt
    28 replies
    For me, the key was really understanding our audience and putting in the extra effort to ensure every detail was spot on. What’s your secret sauce? How do you make sure your launches stand out and resonate with the community?

    Replies

    Vaibhav
    Be unprepared and care less than you would.
    Share
    Keyana Sapp
    For me, the secret sauce is all about building relationships before the launch. I make sure to engage with the community early, share valuable insights, and get feedback on what really matters to them. That way, when launch day comes, it feels more like a conversation than a sales pitch
    Share
    Iulian D
    My secret sauce for a successful launch is building anticipation early and focusing on genuine engagement. I prioritize gathering feedback from our core audience before the launch to fine-tune the product and ensure it truly meets their needs. This creates excitement and a sense of ownership in the community, making the launch feel like a shared win
    Share
    Daniel Zaitzow
    from what I have seen - active engagement with the community and low expectations. It also seems like folks tend to pay a set of the same people to promote their lists outside of the PH environment - that seems to help unless its flagged of course.
    Share
    Alexander Galitsky
    Tabasco is my secret sauce
    Share
    Alex AI
    Great question! The best part about a great Product Hunt launch is that it all comes down to good planning and knowing who you’re aiming for. Nail those two things, and you've got the foundation to stand out. First, know your audience. If you’re not speaking their language, your launch might just fall flat. Then, get started early. A great launch doesn’t happen overnight. It might take a good 4-6 weeks, sometimes even more. Build your base. Use social media (especially Buildinpublic on Twitter), newsletters. Make sure you’ve got a squad ready to back you up on launch day. That's 80% of the secret.
    Share
    Bilal Asif
    @byalexai This is a very good approach. Thanks for sharing. I am launching my product Connect genie AI. Been working pretty hard. Hope all goes well. :)
    Share
    pavan sai
    I have to find something that is great .
    Share
    Hassan
    For me, the secret sauce is early engagement with my audience. I start building hype weeks before the launch through social media and email updates. It creates a buzz and get people excited about the launch day.
    Share
    Bilal Asif
    @has__san What email marketing tool do you use?
    Share
    Rayyan Jawed
    following this tread just for learning! :P
    Share
    Allen Deck
    I'm not stressed, no matter what happens
    Share
    Rakee Kumari
    Personally, I swear by detailed planning and preparation. From creating a launch checklist to scheduling promotional activities, having everything mapped out helps ensure that nothing falls through the cracks.
    Share
    Raul Richardson
    I don't sleep at night and focus on my launch
    Share
    kim-hijon
    Spot on! I’ve found that building genuine connections with potential users and gathering their feedback early can help tailor the launch to better meet their needs.
    Share
    Chandan kumar
    My go-to strategy is leveraging influencers and partners. Collaborating with people who already have a following in your niche can really amplify the reach and credibility of your launch.
    Share
    Divya Ladha
    Hyping it before the launch with the means that you have, try getting the users excited, have engagement activities started before a couple of months before the launch. It's pretty simple, but the effectiveness depends on the execution and the means.
    Share
    Cesare Stautz
    I don't stay active myself i tell tea, to stay active i am just joking i stay active 24 hours
    Share
    Yasmina Tappan
    First of all, I tell my team then i expand my outreach
    Share
    Sadie Howard
    i ensure that all aspects of the launch are well-planned and performed
    Share