What’s your go-to strategy for launching a SaaS product?
AnnaHo
11 replies
Launching a SaaS product can be daunting, especially when trying to build awareness and generate buzz on a tight budget. Some rely on social media, others on community engagement, and some even try viral loops. Let’s share our favorite strategies and what worked (or didn’t) for us during a launch!
Replies
LDJ Beatless@ldj_beatless
Buffup.AI
Launching soon!
We drove SaaS launch buzz with value-packed content, personalized outreach, and community engagement. Webinars and a referral program also helped. Our viral loop attempt fell flat, but organic strategies brought quality users.
Share
Launching soon!
@ldj_beatless Thank you for sharing! I love the focus on community engagement and personalized outreach. Organic strategies seem to work better for quality users indeed!
Launching soon!
For our last SaaS launch, we focused heavily on building a pre-launch community through a private Slack group. We invited beta testers, shared exclusive updates, and encouraged feedback, which created early buzz and word-of-mouth before the product officially launched.
IntroJoy
@annaho2000 do you have any written document on your process to create buzz and how you invited people to the Slack community? I mean what was the motivation for the people to join the Slack community?
Launching a SaaS product on a budget can be tough.
1. Focus on high-value content that addresses user pain points to build trust.
2. Collaborate with influencers for greater reach
3. Use referral programs to encourage sharing
This strategy maximizes impact while fostering loyalty.
Launching soon!
Offering free trials to get real feedback and improving the product is best
Launching soon!
@querubina_ That’s a great approach! Free trials provide valuable insights and help build trust with potential users.
Launching soon!
Build an email list early, create FOMO with a waitlist, launch on PH & Reddit. Rinse and repeat.
Launching soon!
@simonas_kauzonas Great strategy! Building an email list and leveraging FOMO definitely helps create early momentum. Launching on PH and Reddit sounds spot on too!