What’s your go-to strategy for launching a new feature?

My go-to strategy is to build anticipation with teasers, launch with a clear value proposition, and follow up with user feedback to refine and iterate quickly.

Test with a small group first, then roll it out gradually.

Build hype early, then launch with a bang!

User feedback is key—always launch iteratively.

Create a teaser campaign to build anticipation.

Launch with a demo video and clear use cases.

Highlight benefits, not just features during the launch.

Leverage existing customers to spread the word.

Pair the launch with a limited-time offer.

It's not about purely the feature itself, especially with a completely new one but also about "discovery" and "distribution". How would users discover feature X? Who should be the one using feature X? When in the journey should they be using feature X? Some questions that you may want to ask yourself.

my GTM strategy is to write blog post in linkedin, insta, reddit about a feature I'm working upon now, especially when it's taking time to publish. This gives real time user feedbacks based on which I will steer my feature. will collect data to understand the enthusiasm

Build fast and get feedback from users!