What’s your go-to strategy for converting cold leads?

All four. Demonstrating value is a mandate. Building relationships - underrated strategy. many sales could be closed by building strong relationships with prospects, which couldn't have been otherwise. Using testimonials - if we have, why not? Offering discounts - Perhaps, the last shot. If nothing above and several follow-ups don't work.

I follow up patiently and consistently without being pushy it works in the long run.

I am not someone who is expert in all this but at least I have tried some tactics to increase the sale of my clients through cold leads. I guess your question depends on the business type as well as the are of customers. As in my case, I am always targeting USA based audience, so all these 4 steps have same importance for us. We specifically audience in Moonachie, so we need to take more care of our clothing store based business. In general leads creation methods, we mostly focus of all these things to get more trust which in turn leads to a greater number of profit margins.

Building relationships with them like engaging with them on social media and showing genuine interest in their problems and provide solutions.

I focus on demonstrating value to cold leads. By showing them how my product or service can solve their problems, trust builds naturally. Once your value hits the user's pain point, the relationship follows.

Don't think I'm qualified to give advice, but we're focused on educating our market before anything else. Before we can convert our cold leads, we have to educate them on AI

Show them the value right away! Share useful tips, examples, or free resources that solve their problems and build trust while showing how you can help.