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What’s your go-to platform for lead generation, and what features do you wish it had?

hritik choudhary
2 replies
From LinkedIn to Maps, every platform has its strengths and weaknesses for finding leads. With Leadspry, you can access leads across multiple platforms, all in one place. Which platform do you rely on the most?

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Isabella Claire Anderson
I've been using HubSpot for lead gen and finding it quite solid overall. The lead capture forms and email automation are really intuitive. Definitely saves me loads of time. Though I do wish the LinkedIn integration was deeper - would be awesome to track LinkedIn messages and interactions right in HubSpot. And more advanced predictive lead scoring using AI would be a game changer in prioritizing high-value leads. But even without those features, HubSpot gets the job done for most of my lead gen needs. Curious what others are using and how they're optimizing their lead funnels!
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Nha Hyerin
### **Go-To Platform: HubSpot** HubSpot is one of the leading **all-in-one marketing** and **CRM platforms**, offering a comprehensive solution for lead generation, management, and nurturing. It’s known for being user-friendly and highly adaptable to various business needs. Key features for lead generation include: - **Lead Capture Forms**: Easily customizable forms that can be embedded on your website or landing pages. - **Lead Scoring**: Prioritize leads based on their engagement and fit for your business. - **Email Campaigns**: Automated email workflows for nurturing leads and keeping them engaged. - **CRM Integration**: HubSpot’s CRM helps track and manage leads in real-time. - **Pop-ups & Chatbots**: Tools to engage visitors in real-time and capture leads. - **Ad Tracking & Reporting**: You can run and track paid ads on Google, Facebook, LinkedIn, etc., within the platform. ### **Features I Wish HubSpot Had (or Improved)** 1. **Advanced Lead Enrichment** - **Current Issue**: While HubSpot provides some lead data enrichment, it's limited compared to platforms like **ZoomInfo** or **Clearbit**. - **Desired Feature**: More **comprehensive real-time lead enrichment** would be useful, such as automatically adding data points like job titles, revenue size, or technologies used by a company, beyond the basic information captured through forms. 2. **Better LinkedIn Integration** - **Current Issue**: HubSpot integrates with LinkedIn Ads, but **organic LinkedIn outreach** or CRM syncing could be smoother. - **Desired Feature**: **Deepened LinkedIn CRM syncing**, where direct messages, profiles, and interactions can be tracked and automated more seamlessly. Integration with **LinkedIn Sales Navigator** would improve prospecting. 3. **Enhanced Predictive Lead Scoring** - **Current Issue**: HubSpot’s lead scoring is based mostly on user-defined actions and criteria. While this works well for many, it could be more **AI-powered** to predict lead conversion with greater accuracy. - **Desired Feature**: **Predictive lead scoring** powered by machine learning that could automatically adjust scoring based on historical data and trends, helping teams identify **high-quality leads** more effectively. 4. **More Advanced Segmentation and Personalization** - **Current Issue**: While HubSpot provides basic segmentation, it can be limited when trying to perform more advanced segmentation for specific lead types. - **Desired Feature**: **Hyper-targeted segmentation** that allows for more **dynamic content** and personalized campaigns based on deeper behavior data and lead characteristics. 5. **In-depth Reporting and Analytics** - **Current Issue**: HubSpot’s reporting is solid but sometimes lacks **granular data** on individual lead touchpoints and **multi-channel attribution**. - **Desired Feature**: A **more robust analytics suite** for tracking the **entire lead journey** across multiple channels (email, social, website, ads) and **more detailed conversion attribution** across the funnel. 6. **Smarter Lead Routing** - **Current Issue**: HubSpot offers lead routing based on simple criteria like geography or deal size, but it’s not as dynamic as other platforms that provide **real-time intelligence**. - **Desired Feature**: **AI-powered lead routing** that dynamically assigns leads based on real-time data such as time zones, activity patterns, and agent availability, or even based on which team member has the best conversion rate for a certain lead type. ### **Other Platforms with Specific Features** - **Apollo.io**: Apollo offers a highly targeted lead database and outreach features but could benefit from more **integration with CRM systems**. - **ZoomInfo**: Known for its **data accuracy**, it would be ideal if it included a more **user-friendly interface** for non-technical users and **more affordable pricing** for smaller teams. - **LinkedIn Sales Navigator**: Great for B2B lead generation but could use better integration with other tools like HubSpot and more **automation features** for outreach.
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