What's your favorite KPI to track?

Question

Data can be so fun when it looks good! 😛 What's your favorite KPI to track? Leads? Signups? Revenue? What is it an why? Maybe also share how you visualize this metric on a dashboard if you want.

Alex Shilin · Accepted Answer

KPIs are different for different businesses as they are linked to business models.
Once you identify the top 1 or 3 KPIs, live by them! many companies like to measure as much as they can. I've seen as many as 20 for each department. Make sure you keep an eye on those that are most important and don't get distracted. If you change the way you measure them, record the reasons for changing it. Then, you might even question if you need more than 3 ;)

Johnberg Arslan · Answer

Well, I think the most important metrics to track are:
Revenue growth (MRR, ARR) - Preferably week over week 
Retention rate 
Unit economics
Customer Acquisition Cost

Shivangi Awasthi · Answer

Engagement and Retention.

What's your favorite KPI to track?

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