What's your current marketing strategy for attracting new customers and building brand awareness?

Currently trying out to see the response of the PH community, and take it from there, we'll surely learn something and I'll be able to tell you about it. Have a look at Wingtap and let me know what you think :) I'm launching today and I'm curious about the feedback.

From my experience, it's very specific for each product/brand. What works for one, not necessarily works for another. For example, social media channels. Still, organic traffic/SEO, e-mail marketing and PPC bring us the highest conversions.

Depends on the industry, target audience, business requirements and alot more other things. You can just do a research on your industry and see how your competitors are approaching things, this can give you a clear picture for marketing strategies.