What's your approach to user segmentation and setting up marketing sequences?

Question

I want to create more personalized marketing sequences based on user behavior. What tools have you found effective for segmentation and automation?

Accepted Answer

User segmentation starts with understanding behavior patterns. I usually group users based on actions like purchases, website visits, or even how they interact with emails. Tools like Google Analytics and CRM platforms have been a big help.

Finn Archer · Answer

I think understanding your audience deeply is the key foundation of segmentation. Without that, the marketing feels generic to me.

Tony Tong · Answer

I built an in house tools with api from posthog + claude doing what you have just described, it works like charm (in terms of functionality of what I wanted to achieve), but I also don't believe that level of personalization matters that much when you don't yet have a lot of active users! may open source it someday though!

Tony Tong · Answer

@ashitvora I don't have the name for it yet 😂 may organize the code and open source / publish as a SaaS while I have time

Ashit Vora · Answer

@tonyabracadabra what's the name of the tool?

Matthew Aaron Clarke · Answer

We segment users based on key actions and traits using Mixpanel. Then I write a bunch of email sequences in Intercom for each segment. It's a ton of upfront work but pays off big time in higher engagement and conversions. I'd love to find a way to automate more of it with AI though if anyone has tips!

Jahanzaib Ara · Answer

I approach segmentation from a behavioral standpoint. First, I track user actions like email opens, clicks, and pages viewed. Then, I create segmented groups based on those actions.

Safaa Bird · Answer

I find that segmentation through interests and purchase history works best.

Answer

Segmenting by lifecycle stage has been effective for me. I first categorize users as leads, active customers, or churned users. I then tailor email marketing based on these groups.

Answer

I typically divide my users into demographic and behavioral segments.

Answer

For me, Segmentation is all about data. I use analytics tools to segment users based on their interaction with my site or app. Then, I create different funnels depending on whether they're new visitors, returning customers, or dormant users.

Matthew Aaron Clarke · Answer

I'm using Metabase + Posthog for user segmentation and marketing automation. Works pretty well so far, but agreed that personalization doesn't matter as much early on. Focus on nailing your core value prop first!

Answer

In my experience, user segmentation starts with identifying clear buyer personas. Once I have that, I tailor my email sequences based on behaviors like website visits or purchases.

Answer

I'm using a combo of Posthog for analytics and Claude AI to analyze the data and generate personalized marketing sequences. Still testing to see how much lift the personalization provides, but it's been promising so far! Curious to hear others' approaches.

What's your approach to user segmentation and setting up marketing sequences?

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