What's your approach for devising an impactful content strategy to market a B2B SaaS product?

Question

Myself Purva — a content writer in search of like minded individuals who have worked on a B2B SaaS product.

I want to hear about the projects you've worked on or you personally appreciate in terms of SaaS content marketing.

Even if you don't have anything to add to the conversation, drop a hi and I'm sure we'll have plenty to learn from each other in the long run.

PS: This is my first post here, so drop any suggestions you'd have for me regarding PH community participation.

Accepted Answer

To plan and coordinate your content creation activities, make a content calendar. Make sure that the needs of your audience are met at every point of the buyer's journey by creating content that is in line with your marketing objectives.

Mary Glover · Answer

@jarry3 When crafting a content strategy for a B2B SaaS product, start by understanding your target audience and their pain points. Also read that article lays out solid tips for b2b saas product strategy https://dworkz.com/article/How-t... . It covers market research, defining your unique value proposition, customer segmentation, pricing, and more. Give it a read—it will help for SaaS success!

Jarry · Answer

i have the same question, is there good tools for saas strategy?

Purva Gupta · Answer

@jhony_srear Just want to know - are you using any particular tools for creating a content calendar?

What's your approach for devising an impactful content strategy to market a B2B SaaS product?

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