What’s wrong with online dating services?
Maksim Shcheglov
4 replies
The most popular dating services like Tinder, Badoo or Bumble, are based on “visual filters”. The visual filter model has gained wide popularity due to user experience. They use an absolute person appearance assessment model. Algorithms alternate profiles of people with standard appearance and super popular people and provoke emotional swings for users.
No one has thought before that this model leads to an online dating imbalance. Let's see why:
1. Gaining access to a small group of the most attractive men, women only focus on them. There is a very apparent uneven attention distribution: when 10% of men are overloaded with increased attention from girls, the other 90% of men feel clear attention deficiency.
2. Usually men have shorter term goals. They don’t focus on a certain «the best» category and are ready to communicate with an average 50% of womens. So most of womens get enough attention.
3. Imbalance also arises due to different men's and women’s goals while online dating. According to research, 74% of women pursue a specific goal — relationship. But paying attention only to the most popular 10% of the male audience, they are disappointed. High-demand men have too many groupies.
4. Of course, those 10% of men are capable of entering into a serious relationship, but only for a short time. Realizing their self demand, they are unable to concentrate on relations with someone certain. Some of them even use the services only for getting a quick dose of dopamine — to amuse their pride from a large number of «matches».
So, with the development of online dating services, we get new opportunities to improve the quality of our personal life. However, its algorithms made things worse. Therefore, a happy acquaintanceship due to a visual filters model is more lucky than a consistent pattern.
What do you think about this? let's talk
Replies
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