What’s the real challenge? Selling software or buying it?

Question

You might think B2B sales is hard - have you realized how hard it is to buy new software?

Too many alternatives, unclear next steps, attachments & links flying around in emails, getting everyone on the same page is harder than ever.

If you’re team #BuyerEnablement, you’ll love the product we launched today:
https://www.producthunt.com/posts/flowla

Neel Patel · Accepted Answer

That's an OG opening statement! Congrats on the launch 💜 @erdemgelal

Elen Udovichenko · Answer

And it all multiplies if there are a few vendors competing for your attention! 🫠

Nicolò Marchesi · Answer

Upvoted, and I might need it for the product I'm launching! Kudos ✨ @erdemgelal

Answer

You only buy once.

Jokes aside - buying a product is just a part of the process.

Think of yourself purchasing a CRM for the first time.

Many alternatives, hours required for the implementation, understanding best practices, and high monthly fees.

We invest our time in making the right decision while thinking afterward.

And yeah, selling software is more complex than ever for all these things.

It’s two sides of the same coin. :)

Amanda Silmon · Answer

selling software

Elen Udovichenko · Answer

@orcuns Absolutely! Building your processes around your new tool and integrating it with your current stack is another challenge.

Shambhavi Mahajan · Answer

self-service products are the future

Answer

both are real challenges

Answer

As someone with a decade of enterprise sales, b2b tech experience, I would have to say both. 85% of deals go with no decision made (CRM labeled) and 60% of the time the prospect has already done research on a solution. The biggest challenge is closing the knowledge gap for buyer and seller.

Kaira Chetnani · Answer

@dilara_basaran We're also gearing up for our launch soon and hope for your support

Answer

The real challenge depends on perspective, but generally, creating and selling software tend to be more challenging than buying it.
By the way, Congratulations for your launch.

Erdem Gelal · Answer

@neelptl2602 Neel, thank you! I'm sure b2b buyers will agree 😂

Erdem Gelal · Answer

@cathy_morino it indeed is! Buying is riskier though, won't you agree? you're making the decision and there is huge info asymmetry to push you in a wrong direction.

If you're not making it easy to buy from you, your competition will!

Dilara Basaran · Answer

@kaira_chetnani thanks for the support Kaira! When are you launching?

What’s the real challenge? Selling software or buying it?

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