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    What's the most useful online marketing channel in 2023?

    Danny Kouba
    10 replies
    Every year the number of options for presenting yourself or your business online increases, which channel do you think will be most useful in 2023 and why? For me, as an SEO specialist, I continue to see huge potential in SEO, however, my interest in other channels is also growing and I am thinking in which direction I will expand my expertise.

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    Vijay Singh Khatri
    It is difficult to predict which online marketing channel will be the most useful in 2023 as the effectiveness of a marketing channel can vary depending on the industry, target audience, and type of product or service being marketed. Additionally, the online marketing landscape is constantly evolving, so what may be the most effective channel now may not necessarily be the most effective in the future. Some popular and effective online marketing channels include: 1. Social media marketing 2. Email marketing 3. Search engine optimization (SEO). These channels allow businesses to reach a large audience, engage with potential customers, and drive website traffic. It is essential for businesses to carefully consider their marketing strategy and experiment with different channels to determine which ones are most effective for their specific needs.
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    Sofia Li
    ONES.com
    I think community is a good channel, like those on Slack or PH community here, when people are building up more presence online. It's also useful when it comes to a specific field and you have more specialist in a community.
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    Danny Kouba
    Notion Content Calendar
    Notion Content Calendar
    @sofiali Of course, it is advisable to create a community from the very beginning, however, in my opinion, it is much more difficult to reach people to join the community than, for example, to start following the company on Instagram/Twitter, etc.
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    Danny Kouba
    Notion Content Calendar
    Notion Content Calendar
    @patrick_kessler Yes, referral marketing in a huge number of forms. For example, on social networks using influencers or various websites, using link building, i.e. SEO :D I think people are already fed up with paid ads all around them, that's why referral marketing can seem more welcoming and, above all, it can be more "subliminal" that people don't even have to realize that it's targeted at them.
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    GamerSeo
    There is no single right marketing channel. Everyone is important
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    Hemant Warier
    Notesally 2.0
    Notesally 2.0
    In 2023, the most useful online marketing channel for B2B businesses will likely be social media. I've found that platforms like LinkedIn, Twitter, and Facebook have been incredibly effective for reaching and engaging with potential clients and partners in the B2B space. In fact, I've personally had a lot of success using LinkedIn to connect with other professionals and share insights about my industry. It's a great way to establish yourself as a thought leader and build relationships with potential customers. In addition to social media, I've also had success with email marketing. By building a targeted email list and sending personalized messages to potential clients, I've been able to generate leads and close deals. If you're a B2B business looking to boost your online marketing efforts in 2023, I highly recommend giving social media and email marketing a try. And if you need any help getting started or want to discuss your marketing strategy further, feel free to reach out to me on LinkedIn – I'm always happy to chat and see how I can help.
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