What’s the most unconventional marketing tactic you’ve ever used or seen that actually worked?

When Burger King re-entered the French market a few years ago, they employed several innovative marketing techniques to stand out. The "fun" was in the center of the strategy. One of the most effective strategies was leveraging social media to respond directly to consumer demands. For years, French fans had been clamoring for the return of Burger King, and the company smartly capitalized on this growing anticipation. By actively engaging with consumers on social media, Burger King created a sense of excitement and anticipation. They responded to users' requests and inquiries, demonstrating that they were listening and valued customer feedback. This approach not only increased engagement but also strengthened the brand's relationship with its audience. Example Message: "Don't say anything, we made our neighbors believe we were a Japanese restaurant." "France, your wait is over! The King is here to reclaim his throne. Are you ready for the Whopper? #RoyalReturn #BKFrance" Or displaying tweet of clients in front of the new restaurant: "The day a @BurgerKing opens in Nice, I'll take a takeaway and eat it in a @McDonalds! That shouldn't be a problem for them @Kikimuchacho, as long as you come as" Their messages always effectively captured the attention of consumers by acknowledging their demands and creating buzz about the upcoming openings. This strategy successfully built anticipation and excitement, ensuring a strong turnout when the new locations finally opened.