What’s the most creative social media campaign you’ve seen recently? Why did it stand out?

Question

Vipin Singh · Accepted Answer

I came across a campaign by IKEA recently where they small, practical furniture tutorials on TikTok

Charis Liao · Answer

I’ve got to give it to Duolingo’s marketing team—changing their app’s front UI was such a simple move, but it had a huge impact. Literally, every one of my friends who uses the app noticed it and started using Duolingo more. It’s wild how something so small can grab so much attention and get people to re-engage.

Govand Kumar · Answer

I recently loved Spotify Wrapped it's such a clever way to celebrate users while promoting the product.

Julian Schneider · Answer

One campaign that caught my eye was Spotify Wrapped. It’s so personal and shareable

Nha Hyerin · Answer

One of the most creative campaigns recently was Spotify's "Wrapped" campaign. It stood out because it personalized the experience for users, making them feel like a part of a global community. The fun visuals and shareability made it go viral, creating massive engagement and buzz.

Navin kumar Singh · Answer

For me, I loved how Dove's "Self-Esteem Project" shifted the focus products to empowerment.

Ryan Chen · Answer

A super creative campaign that comes to mind is the Squid Game campaign in Thailand, where they had the giant doll from the "Red Light, Green Light" game sitting on a sailboat cruising along Bangkok’s Chao Phraya River. It stood out because it was bold, unexpected, and instantly recognizable to fans of the show. The placement in such a public and iconic location created buzz, making it impossible to miss. It was a perfect example of blending pop culture with local flavor to grab attention and spark conversation!

What’s the most creative social media campaign you’ve seen recently? Why did it stand out?

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