What's the best way to find early adopter for app based social software?

Question

I am exploring the problem space of loneliness and disconnection amongst people as a potential startup idea. Considering everyone seems to be having this issue, it is difficult to find early adopters who would use and pay for the product. Need ideas on how to do initial customer development and product testing for such a problem space?

Dennis R. · Accepted Answer

I would recommend you to create a set of customer personas. The persona will help yo better understand the customer's pain points. Its super important to understand the problem, and the customers' needs. Otherwise, somebody may end-up in building something that nobody requires.
There are several prodoct management tools available online which can help you problem discovery, planning and building the product.

Dennis R. · Answer

This is how I started and planning for our first product launch  on PH

Jareer Samad · Answer

Thanks Dennis for sharing your insights. Customer personas and jobs to be done framework can really help in understanding the customer's pain points. So, what are the product management tools which can be helpful in product discovery and planning?

Dennis R. · Answer

@jareer_samad Few months ago, when I started working on my MVP I chose prodeasy.com. Its free and they have beautifully connected all the canvases with each other

What's the best way to find early adopter for app based social software?

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