What’s the “a-ha” moment in your product, and how did you recognize it?

My product is an all-in-one chat-based nutrition coach and tracker. When I was working with athletes years ago, they would often use one app like MyFitnessPal to log and track their foods, and then another spreadsheet or emailing a coaching service to actually monitor and adjust their nutrition plan to meet goals. I thought it would be a huge unlock to marry both into one chat UI. Meal logging, macro tracking, weekly check-ins and feedback all conducted conversationally in one chat. No extra apps or coaching services. This was 2016. Couldn't code and had no idea how chat-based meal logging could even work. But, I validated the idea for six months by hand. Logging every meal, tracking macros, and adjusting plans using a spreadsheet and a google voice number. Fast forward to 2024... Taught myself to code and we have LLM's!

You learn it by talking to customers. Ideally, ask them to walk you through and show what they do in the product. Pay attention to when they spend the most time talking or show the most emotion. —> What features did they use and what did they do? Another approach is to ask for a testimonial: • How has {product} helped you? • What do you like most about us? —> They may tell directly what is the a-ha moment for them