What's one unique, out-of-the-box idea you've seen used in a successful product launch?

One unique, out-of-the-box idea I've seen used in a successful product launch was Tesla's utilization of a live-streamed event to unveil the Cybertruck, where they demonstrated its durability and design by having Elon Musk attempt to break the supposedly unbreakable windows, turning an unexpected failure into a viral marketing moment that captured global attention and discussion.

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