What's one email marketing myth you'd like to debunk?

One email marketing myth that needs debunking is the idea that sending more emails will always yield better results.

A common myth is that "email is dead" and not effective for marketing.

Quality and relevance matter more than quantity; sending too many emails can lead to unsubscribes and lower engagement for sure!

One very common myth is that email marketing is dead because of social media. However, email offers direct communication with your audience. It helps with higher engagement rates, and better control over audience targeting.

The myth that more subscribers is better. I'd much prefer to have an engaged tight list vs a huge list that converts at a lower %. Be comfortable with attrition.

There is no exact email.

Short emails with important details > Long emails with comprehensive details But most people tend to go with the latter, at least initially.

"Hide that unsubscribe button & be scared of unsubscribes" Narrowing down your audience and staying connected with users who share common interests with you often leads to better outcomes