What's a good way to get my ads noticed?
Odin Umeofia
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I've been creating and managing Meta Ads for a while and I thought I'd share some tips on what I've learned. When Meta ads perform well they can be amazing for driving results. So for anyone who is wondering what works for their products here are a few tips for Ad creatives that I've seen generally work.
๐ก 1. Faces: Because People Dig Faces! ๐
Faces work like magic? Even if your product is all digital, throw in a faceโwhether it's a tutorial, testimonial, or just a message from the founder. Faces connect with people on a personal level and build trust, instantly boosting engagement. It's better if it is a short video but even an image with faces is more likely to work as an intro to your product than just the product alone.
๐ป๐คณ 2. Be Social Feed Compatible ๐ฑ
Make your content look like it belongs on your audience's social feeds. So it should be relatively entertaining that someone would want to watch even if they were not interested in your business. Ask people on the street questions about your product or even obviously stage it in a comedic way. As long as it fits with what people generally want from social media which are entertainment, digestible information, & good storytelling it is likely to work. The closer it feels to their everyday scroll, the better your chances of catching their eye.
๐๐ฅ 3. Put a Spin on It: Be Scroll-Stoppingly Awesome! ๐
Take notes from ads that made you go, "Whoa, hold up!" Study them, learn from them, and add that special twist to your own content. It doesn't have to be over-the-top. Just make it different enough to break the monotony and make 'em take notice.
There are obviously way more tips than this but this is a good first step if you just got some budget but have no idea what to do.
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