What role does engagement (likes, comments, shares) play in making a post go viral?
Rahul Parmar
7 replies
Replies
Maksym F.@iam_mfedorenko
Engagement plays a key role in making a post go viral. When users interact with a post—through likes, comments, shares, and saves—it signals to social media algorithms that the content is valuable and engaging. This results in the platform showing the post to a larger audience, increasing its visibility. For example, on LinkedIn, comments expand your post's reach to the commenter’s network. Shares and reposts go even further, introducing your content to new audiences.
It's not just about the quantity of engagement but also the quality. Meaningful comments and thoughtful interactions can lead to more engagement. Sometimes, engagement can be more important than follower count, as it's what drives the platform to promote or stop showing your content.
In the end, virality isn’t just luck. It's about knowing how to use engagement as a tool for growth. Encouraging users to interact in meaningful ways—by asking questions or prompting them to share—can greatly increase your chances of going viral.
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minimalist phone: creating folders
I would say it is more crucial than follower count. + when people bookmark (save) your content, they can repeatedly get back to you and your profile.
minimalist phone: creating folders
For me, sharing my content would be the biggest win because I can reach friends of your friends and spread myself further.
minimalist phone: creating folders
I would say it is more crucial than follower count. + when people bookmark (save) your content, they can repeatedly get back to you and your profile. That's a huge plus for reminding yourself.
it plays a highly crucial role. Engagement on any form of a post is like spiking its worth into triple.
Engagement is huge. Take LinkedIn for example.
Comments on LinkedIn show posts to the commenter’s followers, which can really boost visibility. Reposts are even stronger, but you may need to ask for them. Virality isn’t just luck—it’s about using those engagement multipliers like comments and reposts effectively.