What role does content marketing play in your overall marketing strategy?

Content marketing is crucial in our overall strategy as it helps build brand authority and fosters trust with our audience. By providing valuable and relevant content, we can attract and retain a clearly defined customer base, ultimately driving profitable actions.

I find doing full-fledged all platform content marketing difficult and thus, rely it on doing it through my personal brand.

Content marketing has been our primary strategy as it brings us the quality leads. The intent behind the content that you write (e.g. blogs) attracts the right kind of audience. And that has been the case for us over the years. The blogs/articles have been the key pillar of our content strategy.

For me, content marketing is all about creating valuable resources for my audience. I find that how-to guides and case studies work best in generating leads and building trust.

As a product-led company, it plays a huge role for us. Written content, in many forms (long-form with unique templates, case-studies, short-form, etc.), social media content, editorial contributions. We're trying to get more into video creation, with the main purpose of distributing on social platforms, but that's a whole other beast.

Absolutely essential! For us, content marketing means engaging our audience with useful, relevant information. We've had success with podcasting lately. Have you tried podcasting as part of your strategy?

A way to test out PMF for some of our functions.

we're trying to figure out content marketing for our tool. it's a bit difficult with such a niche framework.

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