What role do you think storytelling plays in creating impactful marketing messages?

storytelling can make your brand feel alive, closer to real peoples' problems and everyday routines. I believe that (good) brands are made by people who are the same as their customers. that means that they have a lot of stories, why then hide them behind perfectly polished brand face?

Storytelling plays a pivotal role in creating impactful marketing messages by captivating audiences, evoking emotions, and fostering connections that drive engagement and brand loyalty.