What role do you think AI will play in content personalization over the next few years?

I think AI is going to completely change the game for content personalization in the next few years. It’ll move beyond just recommending “similar” content and start anticipating what users *actually* want—sometimes even before they realize it themselves. Think hyper-tailored experiences, like content adapting in real time based on your preferences, mood, or even goals. It’s exciting (and maybe a little scary?) how much smarter and more intuitive AI is getting in this space. What’s your take on it? 😊

AI will absolutely revolutionise content personalisation—but it’s a double-edged sword. On one hand, AI can craft hyper-relevant experiences tailored to individual preferences, improving engagement and value for users. Think fewer generic ads and more content you actually care about. On the other hand, there’s a fine line between ‘helpful’ and ‘creepy.’ Companies will need to balance personalisation with respect for privacy, ensuring transparency in how data is used.

At a macro level I think it's going to shift the creation of all content personalization - You're already seeing Google try to reward bloggers / unique writing styles by promoting that human generated content - although thats more of a reactive adjustment - you're seeing them try to combat this thing that will only become more "humanlike" I think you'll see a ton of apps offer native AI mediums that can more or less train themselves on your org voice and that will become the new norm for "personalized content" Going to be interesting to see!

Definitely! AI content personalization is already huge. I use tools like Copy.ai and Jasper to generate tailored content and product descriptions based on user data. It saves a ton of time while boosting engagement. Of course, gotta be careful not to creep users out by getting too personal. It's all about striking the right balance between helpful and intrusive. But no doubt AI will play a massive role in the coming years as the tech keeps advancing.

The most overlooked aspect of AI in content personalization is its ability to decode context, not just preferences. Right now, it's learning to distinguish between your work-mode and relaxation-mode content needs, serving different variations of the same message based on your current mindset.

AI will likely make content personalization more precise by analyzing user data to offer tailored experiences. While this can boost engagement and satisfaction, it risks becoming intrusive if users feel their privacy is compromised.

This will make personalization more dynamic.