What other distribution channel worked for you for a BtoB SaaS?

Question

We’re launching a btob app, called WeTransform, aimed at developers and CTOs, as well as data analysts /finance.  It is a file import tool that also transforms data.

We have tried Google ads with moderate success.

Apart from Product Hunt, what other channel has worked for you to bring initial customers?

Thanks a lot PH community 🙏🏻

Hossein Yazdi · Accepted Answer

I don't recommend Google Ads for small new startups as it can end up taking a lot of your marketing budget, without the desirable outcome. Instead, I'd suggest submitting your platform to popular high-traffic directories where they're either free or have a one-time payment. Plus they'll mostly also provide a backlink, which can be helpful in increasing your domain authority. You can find some of the popular ones here: https://webcurate.co/c/directory

Chris · Answer

We've had great success with LinkedIn ads targeting specific job titles in our B2B SaaS space. It's been a great way to reach decision-makers directly and drive qualified leads. Best of luck with WeTransform!

Debarpita Sen · Answer

I still think there's no better distribution channel than SEO itself! Optimize your website with long tail keywords relevant to your industry, and you will not only see traffic on your site but also genuine inbound leads.

Sol Yousefi ☀️ · Answer

LinkedIn outreach has been a successful distribution channel for many B2B SaaS companies. It allows for personalized communication and direct engagement with potential customers in your target market.

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Olie Fullin · Answer

Webinars and Online Workshops, These can be a great way to demonstrate your product's value and engage with potential customers.

Stephane Jauffret · Answer

@arthur_leclercq great thank you Arthur. I tried Linkedin ads in the past with no luck and will the again.

Stephane Jauffret · Answer

@hosseinyazdi thanks 🙏🏻 I’ll certainly look this up. Google Ads is indeed taking up quite a budget !

Stephane Jauffret · Answer

@solyou thanks I will try it out !

Stephane Jauffret · Answer

@solyou thanks for your response, I’ll try it

Arthur Leclercq · Answer

@stephane_jauffret It brought us a lot of traffic on the website which is a first good step, if your website is well structured you should be able to retain them. LinkedIn ads is not that expensive we achieved a Cpc of around 2$ while it was a really small audience

Gurkaran Singh · Answer

Have you considered leveraging LinkedIn to showcase WeTransform to the tech-savvy audience of developers and CTOs? It's like networking at a coding conference, but without the awkward small talk!

Stephane Jauffret · Answer

@chris_prosopo awesome thank you. I tried it in the past with no luck. I will give it another shot 🙏🏻

Stephane Jauffret · Answer

@jackeye thanks 🙏🏻

Stephane Jauffret · Answer

@thestarkster I was under the impression that LinkedIn does not have such a big developer audience. No?

What other distribution channel worked for you for a BtoB SaaS?

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