What marketing channels (social media, email, ads, word of mouth) influence your decisions the most?

Question

Elaine Lu · Accepted Answer

I find that social media and word of mouth have the most significant impact on my decisions. Authentic reviews and recommendations from friends or influencers often sway me more than traditional ads or emails.

Kshitij · Answer

It depends on the product, but globally speaking, word of mouth just before conversion and maybe social media/ads for early awareness about things.

Natalia Toth · Answer

Definitely word of mouth from someone who actually tried the product or service

Juliia · Answer

I am not sure whether any of marketing channels influence me much. Definetely, it has some impact on what I see - but mostly it is my own filter bubble that I've created by my own.

Answer

While email marketing and ads also catch my attention, I tend to rely more on personal recommendations and social media insights when making decisions.

My3 Murthy · Answer

Word of mouth- marketing is a good way to build credibility on the topic/problem I am facing. But wether or not the "product" they are selling meets the requirements is a totally different question- that can only be understood by either trying the product yourself or word of mouth.

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Moaz Ahmad · Answer

There are tools that search the entire social media to find out what people are talking about your brand, of course you would need an analyst but it still is better than word of mouth.

Dilan · Answer

@moaz_ahmad1 I totally agree, I'm a big fan of what people say despite what social media shares.

Baba Aghayev · Answer

SEO, as it requires lots of dedication in these days. If I see any company website in Top 5 Google Results without any ads, it tells me a lot.

Marie-Philippe Leblanc · Answer

@natalia_toth I agree with this!

Juliia · Answer

@dilancelik exactly :)

Olie Fullin · Answer

definitely word of mouth, it's the easiest way to affect people's opinion of one thing.

Dilan · Answer

@juliia_m 
It sounds like you're aware of the potential influence marketing channels can have, but you feel that your personal interests and preferences play a larger role in shaping your online experience. It's interesting how we often curate our own content and create a unique filter bubble that reflects our tastes.

Salar Davari · Answer

We'll try to consider all with social media having a little more value to us.

What marketing channels (social media, email, ads, word of mouth) influence your decisions the most?

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