What makes you want to follow someone’s profile on social media?

Content From content, you can judge if the person is genuine or faking it, worth connecting with or not.

Topic Must be a real person The level of "friendship" If he/she can offer something (entertainment, information)

I think niche and genuine content

I follow both, but personal profiles tend to feel more relatable. for brands its the ones with creative content that catch my attention.

when I see a balance(personal updates mixed with professional insights)

Value in content and definitely not repetitive posts every person out there is posting

Content that provides value and shows the person's unique perspective and expertise. Vanity pics and generic quotes are a dime a dozen. I want to see original insights, thoughtful analysis, behind-the-scenes looks at their work, and real personality shining through. That's what makes me want to hit the follow button and keep coming back for more!

It’s all about value for me whether it’s insights humor or inspiration i follow some brands too but only if they feel human.

The creativity and the interactions really do attract