What'll be the differentiator for ChatGPT plugins?

My answer is authentication. Our users found ChatGPT plugins can have OAuth user authentication which will greatly improve their product experience. After several days of collaboration, Logto has successfully supported SEO.app auth and it's already on the official plugin store! We think authentication will be the differentiator for plugins since it provides an authenticated context which unlocks new possibilities for end-users, for example, booking a flight without leaving the chat. I also wrote an article 🫱 https://blog.logto.io/authentication-the-differentiator-for-chatgpt-plugins/ What do you think about it?