What lead gen channel worked best for you at the beginning?
Jacopo Proietti
9 replies
SEO -> Free and well-targeted but takes time to bring results
Emailing -> Effective if done well, but time-consuming and ROI negative if you are not selling Enterprise
Ads -> Effective if well tailored on converting keywords, but expensive
Communities -> Ideal to engage early with your ICPs
Replies
Panagiota Gkotsi@panagiota_gkotsi
SEO for long-term and until it starts paying off, email and communities/PR. If you have the budget ads work too.
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@panagiota_gkotsi Thanks a lot! In terms of Paid Ads though, is there a right moment to start doing them in your opinion? At the very beginning it can be a very expensive investment, especially if not done right.
@jacopo_proietti no right moment in my opinion but depends a lot on the product too. If you have the budget it's a good effort to test your product and gain some quick traffic. But focus on creating content and following SEO best practices as that will provide better and longterm results
@panagiota_gkotsi What about affiliate marketing?
@artyom_ananov Yes depending on the market and objective of the campaign, affiliate marketing can be very helpful.
@panagiota_gkotsi Do you have any experiece running affiliate campaigns for SaaS? We are going to exapand our marketing team soon and may need specialists with expertise. Let's connect
Linkedin outreach. I mean it's what our tool does so it would not be good if we colund't get customers through that channel :D
@relja_denic True. I have personally experienced way better conversions through LinkedIn outreach than by cold email. Thanks Rejia for the reply and will definitely check out skylead!