What kind of content helps you drive more conversions?
Eric Amorin
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![Susan Harris Scott](https://ph-avatars.imgix.net/4346572/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Susan Harris Scott@susan_harris_scott
Any content that truly solves a problem.
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While I was working at a social media agency, our experience was that user generated content worked better. But we mainly worked with B2C brands. For B2B, branded content can be a better option.
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User-generated content is inherently more trustworthy than any branded content. Consumers tend to believe more in UGC, which drives more conversions.