What key factors should you consider when crafting the pricing page for your product?

I'd say, packaging can be a challenge - you need to know exactly the jobs-to-be-done of each segment of your users and how each plan of your product can help them achieve their goals. Preparing a comprehensive FAQ in advance, answering the questions/doubts that your potential customers might have is super important. Also, showcasing other users' testimonials and feedback must be very powerful, so prospective customers know what they can expect!