What key elements should a startup pre-launch have to create effective engagement?
Hamna Malik
8 replies
With InterWiz's launch around the corner, what do you think drives marketing buzz? From your perspective, what factors make or break pre-launch momentum?
Replies
Zoe Vivian Thornton@zoevivianthornton
Definitely offer beta access to build hype! You can also create a waitlist with referral rewards to incentivize signups and sharing. Gets people engaged and invested before you even launch.
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Launching soon!
@zoevivianthornton A waitlist with a referral reward can definitely entice people. Thanks for sharing this valuable insight!
Definitely offer early access! People love feeling like they're part of an exclusive club. Maybe do a waitlist signup on your site to build hype and FOMO. Leverage social proof too - show off how many people are on the list. And tease sneak peeks of your product to get people excited to try it out!
Launching soon!
@danieljamesharris wow, love the idea of social proof, a glimpse of how many people are on the waitlist creates curiosity among the people who have not joined the waitlist.
Make sure your branding and messaging are consistent across all platforms. Confusion can kill the momentum before you even launch.
Launching soon!
Couldn't agree more, @jaydon_calhoun! Consistency in branding is key to building trust and ensuring our message sticks. We’re making sure our voice and visuals stay aligned across the board.
Content is king. Regular blog posts, social media updates, and behind the scenes videos give people reasons to stay interested and engaged.
Launching soon!
You're right, @isabel_gray. Consistent, engaging content keeps the buzz going and gives our audience reasons to stay connected. We're working on some exciting content pieces to share soon!