What it is the best idea you've seen fail? & why do you think it failed?

Question

Tyler Barber · Accepted Answer

MoviePass. It was a great idea, being unlimited movies for one low monthly price. Many theaters even adopted. Similar model after they fell. It was just TOO good. They burned through cash on user acquisition because they never planned for it to catch on so abruptly.

Answer

The best idea I've seen fail was a company's attempt to implement a new digital marketing strategy. Despite thorough planning and research, the strategy failed due to a lack of proper execution and follow-through. It highlighted the importance of not only having a great idea but also ensuring it is implemented effectively.

What it is the best idea you've seen fail? & why do you think it failed?

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